1. Introduction
Perkifi, Inc. ("Perkifi," "we," "us," or "our") collects as little personal information as possible to run our platform. This Privacy Policy explains what we collect, how we use it, and the choices you have. This policy applies to perkifi.ai, the Perkifi web application, our AI agents (including the Influencer Risk Agent, Brand Safety Agent, and Omnichannel Intelligence Agent), our Creator AI Hub, and any related services (together, the "Services").
Perkifi is a Delaware corporation. For questions about this policy, contact us at privacy@perkifi.ai.
Business customers. When a brand, agency, or talent manager (a "Customer") uses Perkifi, the Customer decides which creators to analyze and why. For that activity, the Customer is the controller of the data and Perkifi acts as its service provider or processor, under our agreement with that Customer.
2. Information We Collect
We collect only what we need to provide the Services. We do not store sensitive personal information, government IDs, or payment card numbers.
Account information. When you create an account, we collect your name, email address, company name (for business users), and login credentials. Passwords are hashed and never stored in plain text.
Payment information. Payments are handled by our payment processor, Stripe. Perkifi does not receive or store your full card number. We keep only billing records such as plan, invoice history, and the last four digits of the card.
Content you submit. This includes creator handles, profile links, prompts, uploaded files, and settings you give our AI agents to run an analysis.
Publicly available social media data. To run vetting, risk, and trend analyses, our agents review publicly available information on social platforms, such as public posts, captions, engagement metrics, and follower counts. We access this data through official platform APIs or other lawful means. We do not access private messages, private accounts, or content behind a login.
Analysis outputs. Agents generate reports, scores, media kits, and summaries. These are saved to your account so you can view them.
Usage and device data. We collect basic technical data such as browser type, device type, pages visited, feature usage, and IP address, used for security and to improve the product.
What we do not collect. Perkifi does not collect biometric data, precise geolocation, health information, or data from children. We do not build profiles that infer sensitive traits such as race, religion, health, sexual orientation, or political views.
3. How We Use Information
We use information to:
- Provide, operate, and maintain the Services, including running AI agent analyses you request
- Manage accounts, billing, and customer support
- Secure the platform, prevent fraud and abuse, and enforce our Terms of Service
- Understand feature usage in aggregate so we can improve the product
- Send service messages and, if you opt in, product updates (you can unsubscribe at any time)
- Comply with legal obligations
4. AI Agents and Automated Processing
Perkifi's AI agents analyze public content and the inputs you provide to produce risk scores, brand safety assessments, trend insights, and media kits.
Third-party AI models. Our agents use large language models provided by third-party AI providers. Inputs are sent to these providers only to generate your results. Under our agreements with them, providers may not use your data to train their models.
No training on your data. Perkifi does not use your account data, uploaded files, or analysis outputs to train AI models.
Accuracy. AI outputs are generated automatically and may contain errors. Reports are decision-support tools, not final judgments. Customers should apply human review before making partnership, hiring, or contract decisions based on them.
No solely automated decisions with legal effect. Perkifi does not make decisions about individuals that produce legal or similarly significant effects without human involvement. Creators may request a human review of any report about them by contacting privacy@perkifi.ai.
5. How We Share Information
We do not sell or rent personal information, and we do not share it for cross-context behavioral advertising. We share information only in these cases:
- Service providers. Vendors that help us run the Services, such as cloud hosting, databases, AI model providers, payment processing, analytics, and email. They may use data only to perform services for us, under confidentiality and data protection terms.
- Your organization. If you use a business account, reports and outputs are visible to authorized users in your organization.
- Legal reasons. When required by law, subpoena, or court order, or to protect the rights, safety, or property of Perkifi, our users, or others.
- Business transfers. If Perkifi is involved in a merger, acquisition, financing, or sale of assets, information may transfer as part of that transaction, subject to this policy.
- With your consent. In any other case where you direct us to share.
A current list of our subprocessors is available on request at privacy@perkifi.ai.
6. Data Retention
We keep account information for as long as your account is active. Analysis inputs and outputs are kept in your account until you delete them or close your account. Public social data pulled for an analysis is used to generate that report and is not kept as a separate database of creator profiles. When you close your account, we delete or anonymize your personal information within 30 days. Backups are overwritten within a further 90 days. We may keep limited records longer where the law requires, such as billing and tax records.
7. Security
We use industry-standard safeguards, including encryption in transit (TLS) and at rest, role-based access controls, and restricted internal access. No system is perfectly secure. If a breach affects your personal information, we will notify you and any regulators as required by applicable law.
8. Your Privacy Rights
Depending on where you live, including California and other U.S. states with privacy laws, the EU, and the UK, you may have the right to:
- Know and access the personal information we hold about you
- Correct inaccurate information
- Delete your information
- Receive a copy of your information in a portable format
- Object to or restrict certain processing
- Opt out of the sale or sharing of personal information (we do not sell or share it)
- Not be discriminated against for exercising these rights
To make a request, submit our Privacy Request Form or email privacy@perkifi.ai. We will respond within the time required by law, usually 30 to 45 days. We may need to verify your identity first. You may use an authorized agent where the law allows.
Creators. If you are a creator whose public content was analyzed by a Perkifi Customer, you can contact us to ask what information we hold about you or to request deletion. Where we process data on behalf of a Customer, we may forward your request to that Customer.
9. Cookies and Analytics
We use essential cookies to keep you logged in and keep the platform secure. We also use analytics tools to understand how the product is used. We do not use advertising cookies or sell data to ad networks. You can control cookies through your browser settings, and we honor Global Privacy Control signals.
10. Children's Privacy
The Services are not intended for anyone under 18. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will delete it.
11. International Data Transfers
Perkifi is based in the United States and processes data in the U.S. If you access the Services from outside the U.S., your information will be transferred to the U.S. Where required, we use appropriate safeguards such as Standard Contractual Clauses.
12. Third-Party Platforms
The Services connect with third-party platforms such as Instagram, TikTok, YouTube, and X. Your use of those platforms is governed by their own privacy policies. We are not responsible for their practices.
13. Changes to This Policy
We may update this policy from time to time. If we make material changes, we will notify you by email or in the product before they take effect. The "Last Updated" date shows when this policy last changed.
14. Contact Us
Perkifi, Inc. [Mailing address] privacy@perkifi.ai