The team

Built by people who've lived the problem.

Operators, builders, and marketers who've been on both sides of the brand-creator relationship.

Team member
CEO & Co-Founder
CP
Chief Executive Officer

Built D2C brands from the ground up and lived the influencer grind firsthand. CP knows the pain — and built Perkifi to solve it.

D2C Brands Influencer Strategy Founder
Team member
Chief Operations Officer
Russ
COO

Can-do attitude, zero excuses. Russ turns strategy into execution and problems into momentum. To the moon — and he'll show you the flight plan.

Operations Execution Scale
Team member
Chief Marketing Officer
Layla
CMO

Strategist at the intersection of creativity and data. Well-connected across the ecosystem and design-obsessed — she makes things that land and relationships that last.

Brand Strategy Growth Design Partnerships
Team member
Chief Product Officer
Shaun
CPO

Enterprise and consumer product DNA in one brain. Serial entrepreneur who ships fast and thinks in systems. If it can be built better, Shaun's already redesigning it.

Product Strategy Serial Entrepreneur Enterprise Consumer
Sonny
SONNY
CTO
Vik
VIK
Founding Eng.
Shaq
SHAQ
Founding Eng.
Rich
RICH
Founding Eng.
Engineering
Chief Technology Officer
Sonny + Engineers
CTO — Startup DNA. Fortune 500 range.

Super lean, super mean. Sonny has scaled products across startups and Fortune 500s — alongside a founding engineering team that ships 24/7 and never context-switches.

Technical Product Startups → F500 AI Systems Lean Execution